Campaign Launch Presentation
Client: McCann
Sector: FMCG / Advertising
The Challenge
McCann brought me in to design a deck for a major campaign launch.
The creative direction was already in place, but the presentation needed to sell the campaign, not just show it.
The challenge was to work within strict brand guidelines while still making the story feel exciting, dynamic, and visually engaging. It had to look every bit as creative as the campaign itself.
The Solution
Building on the brand
I used McCann’s existing campaign look and feel as the foundation, keeping the design rooted in their identity while exploring ways to push it further. Every choice reinforced the brand without feeling repetitive or rigid.
Designing from scratch
Each slide was created individually to fit the content, rather than forcing everything into a template. This kept the flow natural and allowed key moments to stand out visually.
Motion for storytelling
Subtle animations were used to create rhythm and guide the audience through the story. The movement was there to support the message, not distract from it.
The Result
“The presentation went brilliantly and the deck was super professional! Great reactions from the audience and it even sparked some inspo for levelling up other presentation decks.”
WARBURTONS