IPA Presentation Deck
Client: Genie
Sector: Tech / AI / Creative Industry
The Challenge
Genie’s founder was invited to present at the IPA on the future of AI in agencies. The aim was to show Genie as more than a hiring tool, positioning it as a resource platform that uses data to transform how agencies understand and manage their people.
The challenge was to translate a complex, data-led message into a presentation that felt clear, dynamic, and engaging for a live audience.
The Solution
Building the story visually
I designed a visual narrative that mirrored the story’s pacing, from the problem (the AI divide) through to Genie’s role in solving it. Each slide was crafted to make key ideas land quickly, supported by bold typography and smart use of contrast.
Designing for clarity
The deck was built in Google Slides to allow for real-time collaboration and easy editing post-event. I designed a clean, minimal layout system that gave focus to the message and balanced data-heavy slides with breathing room and hierarchy.
Adding energy through rhythm and structure
Strategic transitions, animation, and layout shifts gave the talk pace and variety without distracting from the speaker.
The Result
The finished deck helped position Genie as a forward-thinking leader in the recruitment AI and data space.
It gave the founder a presentation that felt confident, intelligent, and easy to follow, turning complex ideas into something simple, visual, and memorable for the audience.